Reach 100's of 1,000's of
Brides-to-be with Your Print Ad
The American Wedding Guide
American Wedding Guide Proven, quality, targeted distribution
and marketing programs that. .GETS RESULTS!
tangible values of magazine advertising don't change from year
to year. But times change. And whenever they do, these values
take on a sense importance that no advertiser can ignore.
Magazines aren't easily ignored. Starch INRA Hooper finds that
increase in advertising pages has had no effect on the level
advertising readership. It's as high as ever.
Magazines aren't easily forgotten. Gallup Robinson finds that
magazine advertising recall is on the increase.
Magazines aren't passive. Opinion Research Corporation finds
prime prospects for most products are more likely to respond
magazine ad than to a television commercial.
Magazines aren't limited by a stopwatch. A magazine ad can deliver
its selling points, in depth, in as many words as it takes.
Magazines aren't easily dismissed. In a recent Opinion Research
Corporation study, no less than 60 percent of those surveyed
magazine advertising believable. And less than 40 percent rated
television advertising believable.
Magazines aren't trivial. They satisfy the need to know-in depth.
then cater to special personal interests like no other media.
Magazines don't disappear before your eyes. A magazine ad can
message, a coupon, an offer, a recipe right in a prospect's
be reread, saved, clipped, mailed and acted on.
Magazines aren't short-lived. Direct response advertisers have
that a magazine ad can produce results six months, and even
a year or
more, after publication.
Magazines don't work slowly. For instance, one of the most immediate
and effective media weapons in a sluggish sales climate is a
multi-page magazine effort that coincides with specific promotion
Magazines don't cost the earth. They've held their advertising
below the Cost of Living Index and the Wholesale Price Index.
the past five years, their CPMs have increased at about half
Magazines don't reach for the world. And when it comes to zeroing
on prime prospects who are in the market for specific products,
they're the number-one media.
Magazines don't have to fight for attention in a constantly
environment. They create environments of their own. As a result,
advertiser purchases a frame of mind as well as a frame of reference
for his ads.
Magazines aren't stationary.. They're take-alongs that fit into
purses, briefcases and tote bags for the beach, the boat, the
Magazines aren't relegated to easily missed time slots. They
for their readers to turn to them in their own good time.
Magazines aren't passing whims. They're considered valuable
relevant information guides. And the relevance of every issue
pass the supreme test: repeat business.
Promotion and Linking Online
Online reciprocal and paid links and advertising opens new markets
and drives more qualified buyers to you.
The American Wedding Guide
American Wedding Guide
(860) 558-4140 | Bob@TAWG.com
NOTE: Consistency and repetitiveness are the main keys to
any successful advertising or marketing campaign. The American
Wedding Guide offers the most consistent and highly targeted
year-round, proven marketing and advertising program in Connecticut.